Top 10 Bulk SMS Services for 2025

Introduction

In a mobile-first world, businesses need instant, direct ways to reach their customers—and bulk SMS services are the most effective channel. Whether you're sending promotional messages, OTPs, or alerts, choosing the best bulk SMS provider in India ensures high delivery rates and reliable performance.

In this blog, we’ll highlight the top 10 bulk SMS service providers in India, including a rising leader in the market — Magic Web Services.

Why Use Bulk SMS Services?

• 98% open rate within minutes
   
• Cost-effective marketing solution
   
• Ideal for promotions, offers, reminders & OTPs
   
• Easy integration with websites, apps & CRMs
   

Top 10 Bulk SMS Service Providers in India

1. Magic Web Services – Reliable & Budget-Friendly

Website: www.magicwebservices.in
Best For: Startups, SMEs, Educational Institutes, Retail

Magic Web Services has rapidly become one of the best bulk SMS companies in India, thanks to its user-friendly dashboard, fast delivery, and cost-effective pricing. Whether you need transactional SMS for OTPs or promotional bulk messaging, they provide it all with excellent customer support.

Key Features:

• DND and Non-DND support
   
• Real-time delivery reports
   
• Instant SMS gateway setup
   
• Developer-friendly API integration
   
• Affordable plans for all business sizes
   

Why Choose Magic Web Services?
Their balance of pricing, support, and technology makes them a go-to choice for growing businesses.

2. TextLocal India

Website: www.textlocal.in
Well-established brand offering robust API and enterprise tools.

Highlights:

• Campaign tracking and analytics
   
• Unicode and regional language support
   
• Integrates with CRM & ERP tools
   

3. MSG91

Website: www.msg91.com
Enterprise-grade SMS solutions with extensive documentation and support.

Highlights:

• High delivery speed
   
• International messaging support
   
• Great for developers
   

4. Fast2SMS

Website: www.fast2sms.com
Popular among startups and educational institutions.

Highlights:

• Free credits for new users
   
• Bulk and group messaging
   
• Custom sender ID
   

5. Solutions Infini (Kaleyra)

Website: www.kaleyra.com
Used by leading banks, airlines, and e-commerce giants.

Highlights:

• Secure APIs
   
• High-volume support
   
• Omnichannel communication (SMS, WhatsApp, Voice)
   

6. 2Factor

Website: www.2factor.in
Trusted by major fintech and e-commerce players.

Highlights:

• Direct operator connectivity
   
• ISO-certified security
   
• Ideal for OTP and alerts
   

7. SMS Horizon

Website: www.smshorizon.co.in
Cost-effective bulk SMS provider for schools and small businesses.

Highlights:

• High delivery ratio
   
• Simple interface
   
• Budget-friendly plans
   

8. Karix.io

Website: www.karix.io
Advanced platform for personalized messaging at scale.

Highlights:

• Two-way messaging
   
• Automation workflows
   
• Supports SMS, email, and WhatsApp
   

9. MySMSMantra

Website: www.mysmsmantra.com
Great for small businesses looking for an easy SMS solution.

Highlights:

• Bulk SMS with scheduling
   
• Multi-language support
   
• Simple pricing model
   

10. ValueFirst

Website: www.vfirst.com
An enterprise messaging platform with intelligent routing and analytics.

Highlights:

• Multi-channel communication
   
• Smart segmentation
   
• Reliable delivery infrastructure
   

How to Choose the Best Bulk SMS Provider in India?

Before selecting a bulk SMS company in India, ask:

• Do they support DND filtering and TRAI compliance?
   
• Is there 24/7 support and real-time reporting?
   
• Can the platform integrate with your website or app?
   
• Are pricing and plans transparent?
   

If you’re looking for a feature-rich yet affordable option, Magic Web Services stands out with its flexibility, performance, and personal support.

Final Words

Bulk SMS marketing remains one of the most powerful tools for customer engagement in India. Whether you run an eCommerce store, tuition center, or delivery app—choosing the best bulk SMS service in India ensures your messages land instantly and securely.

For businesses looking for affordability, ease of use, and scalability, Magic Web Services is a smart, future-ready choice.